Digital HR education for international and domestic students

Our university collaboration focuses on business development, HR management, and HR digitalization, integrated across multiple academic subjects. The objective is to help students understand the essence of digitalization in relation to human processes. Instead of theoretical digitalization concepts, participants encountered the topic through real business operations and practical examples. The education is based on the EPTA methodology (Example–Practice–Theory–Activity) developed by Nordconn.

Participants included international and Hungarian university students, both full-time and part-time, at Bachelor’s and Master’s levels. Activities included teaching 5 different courses, delivering conference presentations, conducting examinations, and supervising diploma theses and dissertations since 2018.

The curriculum examined the cost and profit impacts of hiring, onboarding, performance measurement, and retention through business situations. The return on investment, total cost, and efficiency perspective behind management decisions received a prominent role. Participants understood how data, reports, and metrics can become a real decision-support tool. Current challenges of hybrid operation, workforce retention, wage tensions, and burnout came into focus. As a result of the program, participants became able to think and argue as strategic-level partners towards management on operational and organizational issues.

• Digital mapping and rationalization of processes related to human operation throughout the entire lifecycle
• Business and financial interpretation of hiring, onboarding, performance measurement, and retention
• Practical application of Return on Investment (ROI), Total Cost of Ownership (TCO), and cost-efficiency models
• Data-driven decision making, analytics, and establishing management reporting
• Application of AI and automation in organizational operation, considering risks and limitations
• Decision preparation, interest validation, and negotiation techniques in a management environment